Creativity

The most obvious characteristic new media has is its interaction. Through new media, users can interact with each other easily. They can make comments and exchange opinions to a specific topic. This is just like brainstorming that can generate a large number of ideas. Users can come up with as many ideas as they can. Of the course, due to unlimited internet, users can share anything at any time and at any place. From this perspective, it of the course can inspire creativity. The powerful internet provides a great deal of information and it's so easy for user to search. More information a person gets can also help foster creativity.

There are so many easy access and easy to use tools/design applications, such as digital cameras and Adobe Photoshop, as well as lots of distribution choices, such as Youtube and blogging that users can be writers, designers and producers to upload their works online. With Photoshop and printers, users can do all the photo imaging they want and no need to go to a studio. Many music lovers also use music software to compose music easily and effectively. In the article of "Pop Music 1 + 1 + 1 = 1 The new math of mashups," Jeremy Brown isolated a song to create a new song. Apparently, different tool/software allows creativity.

From a business perspective, companies embrace user-generated innovation. Especially technology companies rely a lot on customers to help create new products or add new features. As described in the article of "Twitter Serves Up Ideas From Its Followers," by listening to and monitoring online user experience/opinions, Twitter comes up with many features to meet customer demand. Many companies also have to find new ways to connect with customers. They invite users to experience their products in the new product introduction phase. They listen to and monitor user opinions online and modify/add features accordingly.